Micro Influencers integrated into your marketing strategy

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20%

AV. CONVERSIONS*

on 1 month campaigns

*av. CTR on different goals

x8

ROAS

on 12 months campaigns

91%

TIME SAVED

thanks to end-to-end

automation

Target

PRECISE AND VERIFIED TARGET

Results from the official Instagram APIs, each profile is categorized by the audience and vertical reference.

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STRUCTURED AND TRACKABLE KPIs 

A planned goal is achieved. With Roundabout you can set up and manage an entire influencer strategy with minimal effort.

Euro

AFFORDABLE PRICES

With the Budget Calculator you can always know how much you will spend and what results you will get according to the chosen team.

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CLEAR COMUNICATION

Everything starts from the brief of the campaign you create on the platform, that is, the set of operational and communication guidelines.

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AMBASSADOR
PROGRAM

With a team of ambassadors and a process optimization tool you can achieve at least one ROAS 8. 

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STORYTELLING QUALITY

Before being Micro-influencers are content creators. It means being able to translate the information of your campaign into experiential and valuable storytelling.

"Roundabout is the optimal solution to identify the right influencers for the Poormanger format, the niche sought and in line with the various promotional objectives. The profiles involved, in addition to the excellent performance in terms of social results, enjoy a production of images, videos, and storytelling of excellent quality. Very useful the possibility to customize your Storytelling: the one activated in the campaign for Poormanger has generated traffic and interest both in our social channels and in our restaurants."
Daniele Regoli
Founder Poormanger
"We work with micro-influencers all over Europe, but I must say that on the Italian market we have found a platform that continues to give us real confidence. “
skinlabo for roundabout
Manuela Muratore
CMO Skinlabo
"In a year of work, we managed to move from Brand awareness, to drive to store in the cities where we are operating, to drive to the e-store thanks to micro influencers profiled geographically and niche sector. All this, being able to always have the control of the entire process at costs dimensioned on our company. Thanks to this we have moved to reach customers from hyper-local promotions in Turin to all over Italy."
bio bottega influencer roundabout
Elisa Druetta
E-commerce Manager Bio Bottega
"With Roundabout we worked on the presentation of our brand, its unique characteristics, and the great value of the territory that gave life to our products. Not only have we been able to engage micro-influencers targeted geographically and sectorially, but we have also been able to control and manage the entire experiences, expeditions and editorial plan of every single zero effort campaign. All strictly traced out!"
pian della mussa micro influencer roundabout
Alessio Brero
Co-Founder Pian della Mussa
goal

A strategy for every goal you want to achieve

We suggest the most effective promotional strategies and compositions of influencer teams for your company. You can always customize them according to your needs.

Each goal includes a communication strategy, a team of influencers and customizable content, a program for the publication of content, and a report of the promotion.

  • Business, to introduce your business to a new audience in the city.
  • Product, to differentiate it from others by giving value to distinctive aspects.
  • Event, to sell out at your event.
  • Testimonial, to build the group of ambassadors of your company in the city.
  • Custom, for any need you may have.
micro influencer strategy roundabout
micro influencer team

Only verified performances

On Roundabout you will find only influencers to whom we have Verified the performance through official Instagram APIs, to ensure the highest promotional quality.

Each Micro-Influencer is combined with a city and specialization categories and is classified in three levels:

  • Junior (2.000 – 10.000 Follower)
  • Medium (10.000 – 40.000 Follower)
  • Pro (40.000 – 100.000 Follower)

For each level of influence, there is a minimum of results to satisfy. The number of followers is only one of the metrics that are evaluated and is only relevant if contextualized to the other metrics.

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data tracking

In real time to show you what really matters: results

All Roundabout Micro-Influencers have performance verified through Instagram Official APIs.

It means that, at the time of registration, we verify any anomalies in the results (use of bots, follow/unfollow practices, story viewing, etc.) and we accept only profiles with truthful and valid results.

In this way, not only are we able to guarantee you true results, but we are also able to calculate exactly how much you can get from your campaign!

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enjoy the experience

And all the creative content that Micro Influencers will create

We translate your company’s values into experiences that convert

Roundabout

For who?

For small and medium-sized enterprises, communication agencies and social media managers who want to activate marketing actions aimed at a specific audience through the most effective tools.

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Roundabout platform micro influencer

let your business grow

AND DISCOVER THE RIGHT CAMPAIGN FOR YOUR GOALS

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