How to test the effectiveness of your product on a specific niche of micro-influencers that fit with your company, validate the quality of storytelling, and start awareness.

The goal

Leela lab sells tights for curvy women 100% made in Italy and provides different models and patterns to allow each woman to choose their own style without compromise

With the campaign “Express who you are with Leela” the brand wanted to rewrite the modern aesthetic standards starting from the concept of diversity. The goal is to promote an authentic, safe and conscious beauty, free from all kinds of stereotypes, allowing every woman to tell her own personality through a wide and diverse assortment of tights.
@leelalab.official

The solution

From the analysis of the target audience in quantitative and qualitative terms, the Marketing Manager has selected the list of Micro-Influencers more in line with its product and promotional objective.

By creating the brief, he was then able to gather the precise information on storytelling, timing, and call-to-action that the Micro influencer team used as guidelines for content creation.

The value storytelling created led to almost 300k Impressions within communities perfectly in line with the products told.