Skinlabo – From awareness to advocacy

How Skinlabo managed to reach an x8 ROAS in a year of activity thanks to the optimization of a Micro-Influencer…

How Skinlabo managed to reach an x8 ROAS in a year of activity thanks to the optimization of a Micro-Influencer ambassador program.

MARKET
Italy
SOLUTION
Micro-Influencer ambassador program
INDUSTRY
Beauty

+6 million

Impressions

x8 ROAS

In 12-months

The goal

Skinlabo is the first Italian digital native brand and offers high-quality cosmetics for everyone. It is based on a direct-to-consumer business model and is a brand that markets its products only online.

From the smart beauty company was born, therefore, the challenge of telling the values behind its success by intercepting the best storytellers, creating long-term collaborations with micro-influencers and nurturing these relationships to take the company to a new level.

“We work with micro influencers all over Europe, but I must say that on the Italian market we have found a platform that continues to give us real confidence.”

Manuela Muratore – CMO Skinlabo

The solution

Roundabout specializes in the research, hiring, and management of micro-influencers related to specific industry niches. An annual journey based on the construction of an ambassador program optimized on KPIs, the awareness of the fundamental values of the brand, and the nourishment of the public towards the purchase path.


In one year 214 micro-influencers were involved throughout Italy, building a diversified team based on the levels and communities of each profile, always involving new micro-influencers and renewing the most performing.


The annual program of ambassadors, among other results, has allowed Skinlabo to obtain already after 6 months of activity the first results of advocacy within the Micro influencer communities involved.

214

Micro-Influencer

1.519

Instagram branded content

13

Campaigns in one year

+6 Milioni

Overall Impressions

+293k

Overall Interactions

x8 ROAS

Reached in one year

20%

AV. CONVERSIONS
on 1-month campaigns

x8

AV. ROAS
on 12-months campaigns

91%

TIME SAVED
thanks to automation

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