Winelivery – Early ambassador program

How the consistency of an early ambassador program can increase community engagement, lead you to generate an x5 ROAS, and…

How the consistency of an early ambassador program can increase community engagement, lead you to generate an x5 ROAS, and strengthen the impact of online awareness.

MARKET
Italy
SOLUTION
Micro-Influencer
INDUSTRY
Beverage

+590k

Impressions

+46k

Interactions

The goal

Involvement of the Winelivery community through its own product and brand initiatives within it. Winelivery is the first home delivery service where you can buy alcoholic beverages and receive them in less than 30 minutes. With a card that includes over 1500 references.

The solution

After having devised the different community engagement strategies to be activated, the Marketing Manager created a brief consistent with his internal strategy, which he then presented to the list of chosen influencers. These have made their storytelling, in a personal key, adhering to the operational guidelines indicated in the brief.

The engagement of the communities involved the participation in online challenges related to different products among those offered on Winelivery. In Roundabout Platform, the Marketing Manager could:

  • analyze and select influencers consistent with each product and with active audiences in the Italian cities needed
  • coordinate team operations with an average of 17 influencers per campaign
  • track publications and results in real-time

89

Micro-Influencer

+500

Instagram branded content

5

Campaigns

+590k

Overall Impressions

+46k

Overall Interactions

x5 ROAS

On 12-months

20%

AV. CONVERSIONS
on a 1-month campaign

x8

AV. ROAS
on 12-months campaigns

91%

TIME SAVED
thanks to utomation

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