To celebrate its 160 years of history, Casa Martini opened its house in Pessione, hosting a team of 5 Micro Influencers and 3 Bloggers to experience the brand's history and offerings. These experiences are available to tourists and enthusiasts starting from July 2023.

The campaign's goal is to showcase the 5 experiences available to the public through the influencer and blogger team, creating engaging storytelling that encourages the audience to take action.

The Casa Martini's awareness campaign aimed at introducing its experiences to the local audience. So the strategy was to engage travel creators with a local following, letting them to live experience and communicate the full offer. This choice was driven by the objective of assessing the product's alignment with:

1. The travel creator niche.
2. The individual influencers' audiences.
3. The audience within the geographical area of Piedmont.

The added value that Roundabout brought was the ability to:

• Verify the performance and demographic data of the Creators, allowing the selection of the most relevant ones locally with data security through the use of official Instagram APIs.
• Manage Influencer Relationship, offline experiences, and publications with the utmost flexibility and precision.
• Track the results achieved with a clear overview of the profiles that proved to be the top performers.

The campaign yielded outstanding results, with Impressions and Saved KPIs surpassing the benchmark average, reaching an impressive 400,000 Impressions and more than 1,100 Saves across the efforts of the five Creators involved.

Of particular note is the "Saved" KPI, which holds significant importance, especially given that our campaign necessitated offline arrangements and occurred during a pre-holiday period. These results indicate a substantial level of audience interest, emphasizing the campaign's success.